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Research lenses: look at the market as another firm

Rank a floor or run Teaming as if you were a client, a partner or a competitor.

In your profile choose + Add research lens and pick a firm. A Viewing as selector then lets you switch between Me and that lens. Conference rankings and exports follow the lens until you switch back.

Useful for consultants working for a client, or for seeing how a show looks from a partner's side.

Research lenses are part of Vantage, up to 5.

Set up your firm profileYour profile drives every ranking, match and suggestion in the app.How a conference floor is ranked for youEvery exhibitor is scored against your firm, so you know which booths are worth the walk.

Still stuck? Sign in, open Help and choose Ask a person. A person replies within one business day.Open the app

Guide updated 10/19/2026.

Research lenses: look at the market as another firm

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